The congress is already booked by twenty four countries representative of Spa destination and business partners in health tourism. Announcement of speakers is the best motivation for the last call of registration. We would like to introduce Mr. Bernard Dewit, Secretary General of OBOR and Mr. Kris Hoet, Executive Vice President, Global Head of Innovation at FCB Global.
The European Union declare the year 2018 for EU-China Tourism year. ESPA is very honored by Mr. Bernard Dewit, Secretary General of OBOR/One Belt, One Road which is the leader Association between China and EU with lots of experiences of successful cooperation. ESPA congress audience will be informed about China-EU cooperation in Tourism, about chinese market players and how to integrate the European Spa Culture on the chinese Touroperators "wish list".
Mr. Kris Hoet, Executive Vice President, Global Head of Innovation at FCB Global as speaker of the ESPA Congress to deliver a presentation about "Digital Marketing and how to best do that". His presentation will be focused on how to drive a successful digital marketing strategy. Mr. Hoet has been involved in digital transformation projects for clients worldwide and believes that digital marketing is a great enabler for change. "Mr Hoet knows the internet and the digital world as his own pocket - he is also able to translate this knowledge into a language every body can understand" opinion from other congress is very promising!